About
The tools that would put these businesses online were not built for them.
Shopify and its regional equivalents assume a merchant who already has product photographs and writes left to right. The shops we work with have stock in boxes, a phone full of enquiries, and Arabic customers.
Who we are
Laith Muhtaseb
Co-founder
Builds the platform side — multi-tenant architecture, the AI import pipeline, and the systems that let one deployment serve many businesses.
Mouhammad Gosheh
Co-founder
Builds the product side — storefronts, mobile applications, and the interfaces that shop owners and their customers actually use every day.
How we work
We start with your data, not a design
The first thing we ask for is your product list. If we cannot get your catalogue into a working store, nothing else matters.
You see it before you pay
We import your own products and show you your own store working, during the conversation. No mockups.
We build products, then sell them
Every product we sell runs a real business first. TorchCommerce ran a shop before it was a product.
Support is two people, in Arabic, on WhatsApp
Not a ticket queue in another timezone. That is a real advantage of being small and local, and we are not apologising for it.
Where it gets built — Jerusalem
Talk to us
If you have a shop with products in it, we can probably help. If you do not have products yet, we are probably too early for you.