Custom software development
The system your business actually runs on, built for how it works.
Who it is for
Businesses whose work does not fit an off-the-shelf tool — and who have stopped trying to make it fit.
The problem
Most businesses end up with a spreadsheet doing a job no product does. It works until two people need it at once, until it holds something that matters, until nobody remembers the rule that lives in someone's head.
What you end up with
One system that matches how the business already works, with the rules written down instead of remembered.
What we build
- A working system, not a prototype — the products below run real businesses today
- Multi-tenant from the start when you will have more than one branch, shop or client
- Arabic, Hebrew and English with real right-to-left, not a translated layout
- Your data in your own database, exportable
Proof
TorchCommerce, TorchLab and TorchAI are all custom builds that became products. TorchLab runs two independent repair businesses on one deployment.
Common questions
How long does a first version take?
Small systems in weeks, not quarters. We would rather put a narrow working version in front of your staff than deliver a wide one nobody has used.
What if we already have something?
Then we probably connect to it rather than replace it. See API and ERP integrations.
Who owns the code and the data?
The data is yours and exportable. Ask about the code and licensing before you sign, not after — we would rather answer it up front.
Talk about your system
Two questions and a phone number. A real person replies — usually the same day. We are two people in Jerusalem, not a queue.
Tell us about your business